{"id":15988,"date":"2026-01-15T09:30:05","date_gmt":"2026-01-15T12:30:05","guid":{"rendered":"https:\/\/www.interactsolutions.com\/?p=15988"},"modified":"2026-01-15T09:42:47","modified_gmt":"2026-01-15T12:42:47","slug":"value-chain-with-nicir-chaves","status":"publish","type":"post","link":"https:\/\/www.interactsolutions.com\/en\/value-chain-with-nicir-chaves\/","title":{"rendered":"Value Chain with Nicir Chaves"},"content":{"rendered":"<p data-start=\"140\" data-end=\"471\">In 1985, Michael Porter introduced the concept of the Value Chain: a process management tool. This concept describes all the activities performed by a company to deliver a product or service to its customer.<\/p>\n<p data-start=\"473\" data-end=\"754\">According to Porter\u2019s definition, it is a <a href=\"https:\/\/www.interactsolutions.com\/en\/value-chain-from-theory-to-the-complexities-of-practice\/\" target=\"_blank\" rel=\"noopener\">strategic model that analyzes<\/a> a company\u2019s activities in two categories: primary activities and support activities. This distinction helps identify how each process contributes to value creation for customers and for the company as a whole.<\/p>\n<p data-start=\"756\" data-end=\"993\">And although the date confirms that the concept was first described many years ago, we could easily believe it was created and designed for today\u2019s market needs. However, its approach has also been updated to reflect the current reality.<\/p>\n<p data-start=\"995\" data-end=\"1259\">From this perspective, it becomes possible to understand how activities in both categories relate to one another, optimizing efficiency, reducing costs and, as a consequence, building a sustainable competitive advantage and generating more profit for the business.<\/p>\n<p data-start=\"1261\" data-end=\"1471\">This <a href=\"https:\/\/youtu.be\/65tn8Dz1dPY\" target=\"_blank\" rel=\"noopener\">process management<\/a> tool also describes and analyzes organizational activities from the perspective of customer value creation, identifying value-adding activities, costs, and <a href=\"https:\/\/www.interactsolutions.com\/en\/pdca-cycle-in-practice\/\" target=\"_blank\" rel=\"noopener\">opportunities for improvement<\/a>.<\/p>\n<p data-start=\"1473\" data-end=\"1926\">In today\u2019s episode, you will hear a conversation with <a href=\"https:\/\/www.linkedin.com\/in\/nicir-chaves\/\" target=\"_blank\" rel=\"noopener\">Nicir Chaves<\/a> \u2014 PhD Student, Master\u2019s Degree holder, Specialist, Administrator, Accountant, Researcher, Professor, and Consultant in Governance, Management, Strategy, Transformation, Innovation, and Information Science. In addition, Nicir is the Founder of ABPMP Brazil, Founder and President of ABPMP Federal District, and Founder and President of the International Institute for Governance \u2013 <a href=\"https:\/\/igovi.org\/\" target=\"_blank\" rel=\"noopener\">iGOVi<\/a>.<\/p>\n<p data-start=\"1473\" data-end=\"1926\"><a href=\"https:\/\/youtu.be\/UYuhluZeDcM\">https:\/\/youtu.be\/UYuhluZeDcM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1985, Michael Porter introduced the concept of the Value Chain: a process management tool. This concept describes all the activities performed by a company to deliver a product or service to its customer. According to Porter\u2019s definition, it is\u2026<\/p>\n","protected":false},"author":3,"featured_media":15989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"class_list":["post-15988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado","tipo-post-videos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Value Chain with Nicir Chaves - Interact Solutions<\/title>\n<meta name=\"description\" content=\"In this edition, enjoy a conversation with Nicir Chaves about the importance of the Value Chain and its current approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interactsolutions.com\/en\/value-chain-with-nicir-chaves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value Chain with Nicir Chaves - Interact Solutions\" \/>\n<meta property=\"og:description\" content=\"In this edition, enjoy a conversation with Nicir Chaves about the importance of the Value Chain and its current approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.interactsolutions.com\/en\/value-chain-with-nicir-chaves\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T12:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T12:42:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.interactsolutions.com\/wp-content\/uploads\/2026\/01\/ENG_16x9_thumb_Nicir_Jan_26.png.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"conteudo_2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"conteudo_2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.interactsolutions.com\/en\/value-chain-with-nicir-chaves\/\",\"url\":\"https:\/\/www.interactsolutions.com\/en\/value-chain-with-nicir-chaves\/\",\"name\":\"Value Chain with Nicir Chaves - 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