If you\u2019re looking for reading that will bring new insights for your career and make you delve deeper into the universe of innovation, you\u2019ve come to the right place.<\/p>\n
This week, the Interact blog brings you a selection of the top 6 books on innovation, which will make you go further and consolidate yourself in the work journey.<\/p>\n
This book was released in 1997, but its structure and narrative serve as a guide even today. By bringing examples of large companies, author Clayton M. Christensen shows why many of them fail when confronting disruptive and incremental technological change.<\/p>\n
\u201cThe Innovation Dilemma\u201d summarizes the concepts of radical and incremental innovation and emphasizes the importance of listening to the consumer, investing in new products, and facing unexplored markets.<\/p>\n
\u201cCreativity, Inc.\u201d is a book for anyone seeking inspiration for their own business. In it, Ed Catmull tells the success story of today\u2019s most important and profitable animation studio, Pixar, and teaches that:<\/p>\n
\u2013 Technology should never be above a good story;
\n\u2013 Surrounding yourself with people smarter than you makes the environment more prone to innovation;
\n\u2013 Finding the positive side of failure is fundamental to guarantee the next success.<\/p>\n
Long considered a model company in disruptive innovation, Netflix has transformed the movie and series market and propelled the streaming universe. In \u201cNo Rules Rules\u201d, the company\u2019s president and CEO Reed Hastings teams up with business expert Erin Meyer to talk about the culture of the streaming superpower, which has become an unparalleled example of creativity and adaptation.<\/p>\n
If you ever had an idea for a new product or service, but didn\u2019t know how to take the first step to develop it, you can\u2019t help but read \u201cThe Innovator\u2019s Methos\u201d.<\/p>\n
Through the so-called \u201cinnovative method\u201d, the authors show how the tools that emerge from startups, design thinking, and agile development help entrepreneurs in building their own business.<\/p>\n
A classic among innovation books, \u201cThe Lean Startup\u201d is Eric Ries\u2019 work that explains the tools and methods used by successful startups to turn an idea into a successful business, even with few resources.<\/p>\n
The best thing about this book is that all the tips can be used by both beginning entrepreneurs and professionals already consolidated in the market.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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