{"id":15983,"date":"2026-01-15T09:30:05","date_gmt":"2026-01-15T12:30:05","guid":{"rendered":"https:\/\/www.interactsolutions.com\/?p=15983"},"modified":"2026-01-15T09:37:48","modified_gmt":"2026-01-15T12:37:48","slug":"cadena-de-valor-con-nicir-chaves","status":"publish","type":"post","link":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/","title":{"rendered":"Cadena de Valor con Nicir Chaves"},"content":{"rendered":"<p data-start=\"116\" data-end=\"345\">En 1985, Michael Porter present\u00f3 el concepto de Cadena de Valor: una herramienta de gesti\u00f3n de procesos. Este concepto describe todas las actividades realizadas por una empresa para entregar un producto o servicio a su cliente.<\/p>\n<p data-start=\"347\" data-end=\"661\">Seg\u00fan la definici\u00f3n de Porter, es un <a href=\"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-de-la-teoria-a-las-complejidades-de-la-practica\/\" target=\"_blank\" rel=\"noopener\">modelo estrat\u00e9gico que analiza<\/a> las actividades de una empresa en dos categor\u00edas: actividades primarias y actividades de apoyo. Esta distinci\u00f3n facilita la identificaci\u00f3n de c\u00f3mo cada proceso contribuye a la creaci\u00f3n de valor para el cliente y para la organizaci\u00f3n en general.<\/p>\n<p data-start=\"663\" data-end=\"917\">Y aunque la fecha demuestra que el concepto fue descrito hace muchos a\u00f1os, podr\u00edamos incluso pensar que fue creado y pensado para las necesidades del mercado actual. Sin embargo, su enfoque tambi\u00e9n ha sido actualizado de acuerdo con la realidad actual.<\/p>\n<p data-start=\"919\" data-end=\"1164\">Desde esa perspectiva, es posible comprender c\u00f3mo ambas actividades se relacionan, optimizando la eficiencia, reduciendo costos y, como consecuencia, construyendo una ventaja competitiva sostenible y generando mayores ingresos para el negocio.<\/p>\n<p data-start=\"1166\" data-end=\"1424\">Esta herramienta de <a href=\"https:\/\/youtu.be\/65tn8Dz1dPY\" target=\"_blank\" rel=\"noopener\">gesti\u00f3n por procesos<\/a> tambi\u00e9n describe y analiza las actividades de la organizaci\u00f3n desde la perspectiva de generaci\u00f3n de valor para los clientes, identificando las actividades que agregan valor, los costos y las <a href=\"https:\/\/www.interactsolutions.com\/es\/ciclo-pdca-en-la-practica\/\" target=\"_blank\" rel=\"noopener\">oportunidades de mejora<\/a>.<\/p>\n<p data-start=\"1426\" data-end=\"1865\">En el episodio de hoy, podr\u00e1s acompa\u00f1ar una conversaci\u00f3n con <a href=\"https:\/\/www.linkedin.com\/in\/nicir-chaves\/\" target=\"_blank\" rel=\"noopener\">Nicir Chaves<\/a>: PhD Student, M\u00e1ster, Especialista, Administradora, Contadora, Investigadora, Profesora y Consultora en Gobernanza, Gesti\u00f3n, Estrategia, Transformaci\u00f3n, Innovaci\u00f3n y Ciencia de la Informaci\u00f3n. Adem\u00e1s, Nicir es fundadora de ABPMP Brasil, fundadora y presidenta de ABPMP Distrito Federal, y fundadora y presidenta del International Institute for Governance \u2013 <a href=\"https:\/\/igovi.org\/\" target=\"_blank\" rel=\"noopener\">iGOVi<\/a>.<\/p>\n<p data-start=\"1426\" data-end=\"1865\"><a href=\"https:\/\/youtu.be\/UYuhluZeDcM\">https:\/\/youtu.be\/UYuhluZeDcM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 1985, Michael Porter present\u00f3 el concepto de Cadena de Valor: una herramienta de gesti\u00f3n de procesos. Este concepto describe todas las actividades realizadas por una empresa para entregar un producto o servicio a su cliente. Seg\u00fan la definici\u00f3n de\u2026<\/p>\n","protected":false},"author":3,"featured_media":15984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"class_list":["post-15983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tipo-post-videos-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadena de Valor con Nicir Chaves - Interact Solutions<\/title>\n<meta name=\"description\" content=\"En esta edici\u00f3n, podr\u00e1s acompa\u00f1ar una conversaci\u00f3n con Nicir Chaves sobre la Cadena de Valor y su enfoque actual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadena de Valor con Nicir Chaves - Interact Solutions\" \/>\n<meta property=\"og:description\" content=\"En esta edici\u00f3n, podr\u00e1s acompa\u00f1ar una conversaci\u00f3n con Nicir Chaves sobre la Cadena de Valor y su enfoque actual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/\" \/>\n<meta property=\"og:site_name\" content=\"Interact Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T12:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T12:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.interactsolutions.com\/wp-content\/uploads\/2026\/01\/ES_16x9_thumb_Nicir_Jan_26.png.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"conteudo_2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"conteudo_2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/\"},\"author\":{\"name\":\"conteudo_2\",\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/#\\\/schema\\\/person\\\/68a2f4ee4f57a8ccb8862de4c85c21f5\"},\"headline\":\"Cadena de Valor con Nicir Chaves\",\"datePublished\":\"2026-01-15T12:30:05+00:00\",\"dateModified\":\"2026-01-15T12:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/\"},\"wordCount\":288,\"image\":{\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.interactsolutions.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ES_16x9_thumb_Nicir_Jan_26.png.png\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/\",\"url\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/\",\"name\":\"Cadena de Valor con Nicir Chaves - Interact Solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.interactsolutions.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ES_16x9_thumb_Nicir_Jan_26.png.png\",\"datePublished\":\"2026-01-15T12:30:05+00:00\",\"dateModified\":\"2026-01-15T12:37:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/#\\\/schema\\\/person\\\/68a2f4ee4f57a8ccb8862de4c85c21f5\"},\"description\":\"En esta edici\u00f3n, podr\u00e1s acompa\u00f1ar una conversaci\u00f3n con Nicir Chaves sobre la Cadena de Valor y su enfoque actual.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/cadena-de-valor-con-nicir-chaves\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.interactsolutions.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ES_16x9_thumb_Nicir_Jan_26.png.png\",\"contentUrl\":\"https:\\\/\\\/www.interactsolutions.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ES_16x9_thumb_Nicir_Jan_26.png.png\",\"width\":1920,\"height\":1081,\"caption\":\"Cadena de Valor\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/\",\"name\":\"Interact Solutions\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.interactsolutions.com\\\/es\\\/#\\\/schema\\\/person\\\/68a2f4ee4f57a8ccb8862de4c85c21f5\",\"name\":\"conteudo_2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cadena de Valor con Nicir Chaves - Interact Solutions","description":"En esta edici\u00f3n, podr\u00e1s acompa\u00f1ar una conversaci\u00f3n con Nicir Chaves sobre la Cadena de Valor y su enfoque actual.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/","og_locale":"es_ES","og_type":"article","og_title":"Cadena de Valor con Nicir Chaves - Interact Solutions","og_description":"En esta edici\u00f3n, podr\u00e1s acompa\u00f1ar una conversaci\u00f3n con Nicir Chaves sobre la Cadena de Valor y su enfoque actual.","og_url":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/","og_site_name":"Interact Solutions","article_published_time":"2026-01-15T12:30:05+00:00","article_modified_time":"2026-01-15T12:37:48+00:00","og_image":[{"width":1920,"height":1081,"url":"https:\/\/www.interactsolutions.com\/wp-content\/uploads\/2026\/01\/ES_16x9_thumb_Nicir_Jan_26.png.png","type":"image\/png"}],"author":"conteudo_2","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"conteudo_2","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/#article","isPartOf":{"@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/"},"author":{"name":"conteudo_2","@id":"https:\/\/www.interactsolutions.com\/es\/#\/schema\/person\/68a2f4ee4f57a8ccb8862de4c85c21f5"},"headline":"Cadena de Valor con Nicir Chaves","datePublished":"2026-01-15T12:30:05+00:00","dateModified":"2026-01-15T12:37:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/"},"wordCount":288,"image":{"@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/#primaryimage"},"thumbnailUrl":"https:\/\/www.interactsolutions.com\/wp-content\/uploads\/2026\/01\/ES_16x9_thumb_Nicir_Jan_26.png.png","articleSection":["Sin categorizar"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/","url":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/","name":"Cadena de Valor con Nicir Chaves - Interact Solutions","isPartOf":{"@id":"https:\/\/www.interactsolutions.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/#primaryimage"},"image":{"@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/#primaryimage"},"thumbnailUrl":"https:\/\/www.interactsolutions.com\/wp-content\/uploads\/2026\/01\/ES_16x9_thumb_Nicir_Jan_26.png.png","datePublished":"2026-01-15T12:30:05+00:00","dateModified":"2026-01-15T12:37:48+00:00","author":{"@id":"https:\/\/www.interactsolutions.com\/es\/#\/schema\/person\/68a2f4ee4f57a8ccb8862de4c85c21f5"},"description":"En esta edici\u00f3n, podr\u00e1s acompa\u00f1ar una conversaci\u00f3n con Nicir Chaves sobre la Cadena de Valor y su enfoque actual.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.interactsolutions.com\/es\/cadena-de-valor-con-nicir-chaves\/#primaryimage","url":"https:\/\/www.interactsolutions.com\/wp-content\/uploads\/2026\/01\/ES_16x9_thumb_Nicir_Jan_26.png.png","contentUrl":"https:\/\/www.interactsolutions.com\/wp-content\/uploads\/2026\/01\/ES_16x9_thumb_Nicir_Jan_26.png.png","width":1920,"height":1081,"caption":"Cadena de Valor"},{"@type":"WebSite","@id":"https:\/\/www.interactsolutions.com\/es\/#website","url":"https:\/\/www.interactsolutions.com\/es\/","name":"Interact Solutions","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.interactsolutions.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.interactsolutions.com\/es\/#\/schema\/person\/68a2f4ee4f57a8ccb8862de4c85c21f5","name":"conteudo_2"}]}},"_links":{"self":[{"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/posts\/15983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/comments?post=15983"}],"version-history":[{"count":1,"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/posts\/15983\/revisions"}],"predecessor-version":[{"id":15987,"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/posts\/15983\/revisions\/15987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/media\/15984"}],"wp:attachment":[{"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/media?parent=15983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactsolutions.com\/es\/wp-json\/wp\/v2\/categories?post=15983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}