Satisfaction surveys, as we know them today, began to gain traction in the 1990s, driven by the Relationship Era.
During this period, companies recognized the importance of listening to customers and stakeholders involved in their processes, realizing the value that could be created and improved based on the feedback collected.
Later, with the advent of digital transformation, the field of surveys was once again boosted—this time in a different way. Their use expanded significantly, allowing organizations to reach a much broader audience, as physical barriers were no longer a limitation.
This new approach enabled the collected information to impact management as a whole, becoming a strategic ally—especially in fostering a culture of continuous improvement.
Tools with seamless integration capabilities also help streamline daily operations, making it easier to implement suggested improvements and even create action plans, as is the case with Interact Suite. The Interact Survey Manager offers a complete workflow for managing electronic surveys, real-time feedback tracking, survey scheduling, segmented evaluations by participant groups, recurring surveys, the ability to link results to the SA Governance Manager structure, and much more.
