Scrum is an agile framework—also often classified as a methodology—primarily used in Project Management to foster collaboration among members of the same team or across different areas.
The main objective of the methodology is to increase team productivity without compromising value delivery to the customer. For this reason, it is grounded in the core pillars of Scrum—adaptation, transparency, and inspection—and organizes work into short cycles of two to four weeks. This structure enables continuous adaptation and intensive collaboration to ensure consistent delivery.
Although Scrum is highly effective for managing projects, other areas can also benefit from its advantages, such as overall business management or specific functions like Product Development, Marketing, and others discussed throughout the article.
Benefits of Scrum
The benefits and advantages of adopting this method are perceived in a practical and effective manner, regardless of the area in which it is applied.
However, the primary benefit perceived is also its main objective: agility. Its organizational structure allows teams to respond quickly to changes, whether in project requirements or plans for an event, for example. This is only possible because Scrum maintains a strong focus on the value delivered to the customer.
Speaking of value creation for the customer, this is considered another key advantage, as it helps teams achieve tangible results quickly and frequently, making it easier for customers to perceive the value delivered.
Since all team members have access to tasks and deliverables, the process becomes more transparent, fostering trust and collaboration among everyone involved.
Self-management also emerges as a positive outcome of the method, providing teams with greater autonomy and responsibility. After all, people who are happy and satisfied with their work directly reflect this in the quality of deliveries and the agility of processes.
In addition, other benefits include:
- Facilitates the development of complex products;
- Encourages collaboration among teams within the same area or across different areas;
- Promotes continuous improvement;
- Provides information and supports ongoing planning, enabling proactive risk management and the rapid correction of issues.
Which Other Areas Can Use Scrum?
All areas of a company can apply the Scrum method and benefit from its advantages. To make this clearer, we have outlined some practical examples:
- The planning and execution of marketing campaigns can become simpler and more efficient with Scrum.
- Recruitment and selection processes, in turn, become more integrated with Scrum, as it allows for the inclusion of onboarding activities for new employees and the training required for their development.
- Training programs and courses in the education sector gain greater agility and organization through the use of sprints, making completion timelines more predictable.
- Scrum also contributes to the management of operational processes by optimizing workflows and identifying bottlenecks more quickly.
- Product management teams, even outside the software context, can apply Scrum principles to prototyping, testing, and design refinement stages, ensuring agility and accuracy.
- In personal life, the applications are even broader. Long-term goals, for example, can be managed using Scrum. By breaking large deliverables into smaller tasks or objectives, goals become more manageable and closer to reality.
Scrum in the Interact Suite
In the Interact Suite, Scrum has evolved from a component into a complete solution for agile management.
With it, your organization can implement the Scrum framework with sprints and monitoring across multiple teams.
The solution also includes features such as team task monitoring, a space for critical project analysis, sprint burndown tracking, backlog and transparent management, integrated task and incident management, as well as classification and organization tools to track the progress of projects or tasks.
