Success Case | Missão Sal da Terra

Transformation with Purpose: discover the case that shows how strategic management can drive social impact

In a challenging scenario like the third sector, reconciling purpose, sustainability, and concrete results is a complex but achievable task. The case of Missão Sal da Terra proves it.

With over 30 years of experience, the institution needed to align its internal processes, integrate departments, and expand the impact of its social actions. It was in this context that the partnership with Interact emerged, marked by the strategic use of software and methodology.

The result? A real transformation. Missão Sal da Terra came to have clear performance indicators, a consolidated strategic vision, and greater operational efficiency, without losing sight of what drives it: caring for people.

This material details every stage of that journey—from the challenges faced to the achievements reached through the implementation of a management culture based on data, goals, and purpose. It is an inspiring example of how the right tools and strategic direction can transform an organization and, consequently, the lives of thousands of people it serves.