Client satisfaction with the Interact Suite has reached 96%, surpassing the percentage recorded over the last two years.
The survey was conducted during November and December 2025, following the same audience criteria used in previous editions: experts, IT contacts, and strategic contacts from Interact clients.
This edition included new evaluation topics, such as the introduction of NPS – Net Promoter Score, a methodology that enables a deeper understanding of client enthusiasm and loyalty toward the company.
Another exclusive topic focused specifically on evaluating the Interact Suite was also included, in order to measure client perception of the solutions more directly.
“Although the survey is directed exclusively to clients and focused on the Interact Suite, we identified the need to include this specific indicator to further qualify the analysis of the results and support decisions related to product evolution,” explains Tiago Wilke de Polo, Customer Success at Interact.
In addition to showing an increase in satisfaction rates, the survey highlighted three main points already under development by strategic areas:
– Recognition of the robustness of the solution;
– Positive evaluation of the relationship with Interact;
– Perception of continuous product and service improvement.
Tiago also notes that, even in cases where scores were more moderate, the feedback revealed opportunities for development, indicating a healthy environment conducive to continuous improvement.
NPS – Net Promoter Score
NPS is a metric used to measure a company’s customer loyalty and satisfaction.
The question that generates this indicator reveals the likelihood that a customer will recommend a company, product, or service to a friend or colleague, on a scale from 0 to 10.
As a benchmark, the metric uses score ranges in which:
– below 0 is classified as Critical;
– 0 to 49 as Improvement;
– 50 to 74 as Quality; and
– 75 to 100 as Excellence.
In this context, Interact achieved an average score of 61+, placing the organization in the Quality range. This result reinforces the positive perception of the brand and customer confidence.
